Original Research

Is Ubuntu distinctly African? A comparative study of communal values in sub-Saharan Africa and the Anglo world

Renier Steyn, Pumela Msweli
SA Journal of Industrial Psychology | Vol 52 | a2355 | DOI: https://doi.org/10.4102/sajip.v52i0.2355 | © 2026 Renier Steyn, Pumela Msweli | This work is licensed under CC Attribution 4.0
Submitted: 27 July 2025 | Published: 10 April 2026

About the author(s)

Renier Steyn, Graduate School of Business Leadership, University of South Africa, Midrand, South Africa
Pumela Msweli, Graduate School of Business Leadership, University of South Africa, Midrand, South Africa

Abstract

Orientation: Ubuntu is often presented as an emic value system unique to sub-Saharan Africa, emphasising communalism and solidarity. It is typically contrasted with the individualism associated with the Anglo cultural cluster.
Research purpose: This study examines whether Ubuntu values are empirically more prevalent in sub-Saharan Africa than in Anglo cultures, testing assumptions about Ubuntu’s cultural distinctiveness.
Motivation for the study: Debates on post-colonial identity and decolonisation increasingly emphasise the need to recognise indigenous worldviews. However, claims about Ubuntu’s uniqueness are often untested. This study seeks to validate such claims using quantitative data.
Research approach/design and method: Using data from the 2025 World Values Survey, 19 items were selected as proxies for Ubuntu values. Responses from three sub-Saharan African countries were compared with those from three Anglo cluster countries through mean difference analysis.
Main findings: Ubuntu-aligned values were more prevalent in sub-Saharan countries in five cases, less prevalent in eight and showed no significant difference in six. Surprisingly, Anglo respondents endorsed more items consistent with Ubuntu values.
Practical/managerial implications: Findings challenge the uncritical use of Ubuntu in organisational and policy contexts as an authentically African leadership or value system. Ubuntu may represent one of several humane-oriented value systems that inform leadership.
Contribution/value-add: This study questions the assumption that Ubuntu is a unique and dominant framework in African societies. It provides a data-informed basis for evaluating cultural claims and contributes to more rigorous discussions about indigenous values in global comparative research.


Keywords

Ubuntu; sub-Saharan Africa; Anglo cluster; World Values Survey; emic values; cultural comparison.

JEL Codes

F54: Colonialism • Imperialism • Postcolonialism; J15: Economics of Minorities, Races, Indigenous Peoples, and Immigrants • Non-labor Discrimination; N37: Africa • Oceania; N97: Africa • Oceania

Sustainable Development Goal

Goal 10: Reduced inequalities

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