Original Research

Importance of apparel store image attributes: Perceptions of female consumers

Elizabeth M Visser, Ronel Du Preez, Hester S Janse Van Noordwyk
SA Journal of Industrial Psychology | Vol 32, No 3 | a437 | DOI: https://doi.org/10.4102/sajip.v32i3.437 | © 2006 Elizabeth M Visser, Ronel Du Preez, Hester S Janse Van Noordwyk | This work is licensed under CC Attribution 4.0
Submitted: 23 April 2006 | Published: 23 April 2006

About the author(s)

Elizabeth M Visser, Stellenbosch University, South Africa
Ronel Du Preez, Stellenbosch University, South Africa
Hester S Janse Van Noordwyk, Stellenbosch University, South Africa

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This qualitative research focused on identifying those store image attributes perceived as important by a selected group of female apparel consumers. In addition, their perception of Lindquist’s proposed dimensions of store image attributes was examined. Data were collected by means of eight focus groups. The non-verbal quali-quantive Schutte Visual Scale was employed to quantify responses. Results indicated that Merchandise and Clientele were perceived as the most important dimensions, followed by Service. The dimension Physical facilities was perceived as the least important. Differences between age and population groups were investigated. The store image attribute dimensions generated by the respondents differed slightly from those proposed by Lindquist. Implications for retailers and for further research were formulated.


Store image; Female consumers; Store attributes


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Crossref Citations

1. Store format choice and relationship quality in apparel retail: A study of young and early-middle aged shoppers in New Delhi region
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