Consumer Behavior

Freddie Crous

doi:10.4102/sajip.v18i1.534

Book Review

Consumer Behavior

Freddie Crous

About the author(s)

Freddie Crous, Randse Afrikaanse Universiteit, South Africa

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Abstract

Met hierdie boek is 'n wesenlike behoefte aan 'n perspektief op die verbruiker binne die unieke Suid-Afrikaanse konteks aangespreek.

Keywords

Consumer Behavior

Metrics

Total abstract views: 4910
Total article views: 2538

Crossref Citations

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SA Journal of Industrial Psychology | ISSN: 0258-5200 (PRINT) | ISSN: 2071-0763 (ONLINE)