Original Research

Entrepreneurial cognitions: Linking willingness and ability expert scripts to self-efficacy and new venture creation decisions

Boris Urban
SA Journal of Industrial Psychology | Vol 34, No 3 | a747 | DOI: https://doi.org/10.4102/sajip.v34i3.747 | © 2008 Boris Urban | This work is licensed under CC Attribution 4.0
Submitted: 15 August 2008 | Published: 18 November 2008

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Boris Urban, University of Johannsburg, South Africa

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In bringing the concept of expert scripts to bear upon the venture creation decision and following a script-scenario construction model the existence and degree of mastery of scripts are inferred from a selection of items consisting of paired script recognition and distracter cues. These cognition cues are then linked to motivation, operationalised with the general self-effcacy construct. Individuals with varying demographics who met qualifying criteria from an unrestricted range of businesses and industries (n = 161) were surveyed. Moderate support was found to consistently recognise and select statements that evidence expert entrepreneurial scripts. Associations with self-effcacy were modest, suggesting weak links between entrepreneurial cognition and motivation.


entrepreneurial mindset; motivations; intentions; cultural; individual


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