The level of importance attached to price and quality in purchasing behaviour

S. Brijball

Crossref Citations

1. Uniform pricing effect: The influence of uniform pricing on product value judgement and purchase intention
Shuaifan Zeng, Xiaobing Xu, Yu Gu, Jin Zhang
International Journal of Consumer Studies vol: 47 issue: 4 first page: 1364 year: 2023
doi: 10.1111/ijcs.12914

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SA Journal of Industrial Psychology | ISSN: 0258-5200 (PRINT) | ISSN: 2071-0763 (ONLINE)