Original Research

Store Image: Toward a Conceptual Model Part 1

Ronel du Preez, Elizabeth Visser, Hester Janse Van Noordwyk
SA Journal of Industrial Psychology | Vol 34, No 2 | a721 | DOI: https://doi.org/10.4102/sajip.v34i2.721 | © 2008 Ronel du Preez, Elizabeth Visser, Hester Janse Van Noordwyk | This work is licensed under CC Attribution 4.0
Submitted: 30 June 2008 | Published: 23 October 2008

About the author(s)

Ronel du Preez, University of Stellenbosch, South Africa
Elizabeth Visser, University of Stellenbosch, South Africa
Hester Janse Van Noordwyk, University of Stellenbosch, South Africa

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Abstract

The lack of a universal definition and conceptual model of store image guided the aims for this research, namely to 1) delineate the underlying structure of the store image construct; 2) formulate a definition of store image; and 3) develop a model of the underlying theoretical structure of store image. An in-depth literature review was done to specify the domain and to delineate the underlying structure of this construct. The knowledge gained was incorporated into the model of apparel store image that served as point of departure for the development of a scale to measure the importance of apparel store image dimensions.

Keywords

store image; dimensions; apparel; conceptual model; multi-dimensional

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