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Original Research
Store Image: Scale implementation Part 3
SA Journal of Industrial Psychology | Vol 34, No 2 | a723 |
DOI: https://doi.org/10.4102/sajip.v34i2.723
| © 2008 Ronel du Preez, Elizabeth Visser, Hester Janse van Noordwyk
| This work is licensed under CC Attribution 4.0
Submitted: 30 June 2008 | Published: 23 October 2008
Submitted: 30 June 2008 | Published: 23 October 2008
About the author(s)
Ronel du Preez, University of Stellenbosch, South AfricaElizabeth Visser, University of Stellenbosch, South Africa
Hester Janse van Noordwyk, University of Stellenbosch, South Africa
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PDF (821KB)Abstract
This paper is the final in the three-part series regarding store image. The purposes of this article are to (1) implement the developed scale to assess whether it illustrates acceptable psychometric properties of reliability and validity, (2) assess the model fit of the developed scale and (3) formulate recommendations for future research. Results indicated that the Apparel Store Image Scale (ASIS) show acceptable reliability and model fit. A refined definition of store image was proposed together with a Final Model of Apparel Store Image. Recommendations for future research are made.
Keywords
store image; dimensions; apparel; conceptual model; multi-dimensional
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