Original Research

Store Image: Scale implementation Part 3

Ronel du Preez, Elizabeth Visser, Hester Janse van Noordwyk
SA Journal of Industrial Psychology | Vol 34, No 2 | a723 | DOI: https://doi.org/10.4102/sajip.v34i2.723 | © 2008 Ronel du Preez, Elizabeth Visser, Hester Janse van Noordwyk | This work is licensed under CC Attribution 4.0
Submitted: 30 June 2008 | Published: 23 October 2008

About the author(s)

Ronel du Preez, University of Stellenbosch, South Africa
Elizabeth Visser, University of Stellenbosch, South Africa
Hester Janse van Noordwyk, University of Stellenbosch, South Africa

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Abstract

This paper is the final in the three-part series regarding store image. The purposes of this article are to (1) implement the developed scale to assess whether it illustrates acceptable psychometric properties of reliability and validity, (2) assess the model fit of the developed scale and (3) formulate recommendations for future research. Results indicated that the Apparel Store Image Scale (ASIS) show acceptable reliability and model fit. A refined definition of store image was proposed together with a Final Model of Apparel Store Image. Recommendations for future research are made.

Keywords

store image; dimensions; apparel; conceptual model; multi-dimensional

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