Author Details

du Toit, Francois, Graduate School of Business Leadership, University of South Africa, South Africa

Vol 41, No 1 (2015) - Original Research
Examining the measurement and dimensionality of the construct of consumer awareness in a developing and transition economy
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SA Journal of Industrial Psychology | ISSN: 0258-5200 (PRINT) | ISSN: 2071-0763 (ONLINE)