Towards engagement: A comparison of fan groups in the context of a major South African football club

Frederick W. Stander; Leon T. de Beer

Crossref Citations

1. Predicting sports fans’ engagement with culturally aligned social media content: A language expectancy perspective
Deep Prakash C, Adrija Majumdar
Journal of Retailing and Consumer Services vol: 75 first page: 103457 year: 2023
doi: 10.1016/j.jretconser.2023.103457

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SA Journal of Industrial Psychology | ISSN: 0258-5200 (PRINT) | ISSN: 2071-0763 (ONLINE)