Focus groups in organizational research

L. Kamfer

Crossref Citations

1. Senior marketers’ insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions
Michael Valos, Michael Jay Polonsky, Felix Mavondo, John Lipscomb
Journal of Marketing Management vol: 31 issue: 7-8 first page: 713 year: 2015
doi: 10.1080/0267257X.2014.977931

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SA Journal of Industrial Psychology | ISSN: 0258-5200 (PRINT) | ISSN: 2071-0763 (ONLINE)