Book Review

Consumer Behavior

Freddie Crous
SA Journal of Industrial Psychology | Vol 18, No 1 | a534 | DOI: https://doi.org/10.4102/sajip.v18i1.534 | © 1992 Freddie Crous | This work is licensed under CC Attribution 4.0
Submitted: 19 June 1992 | Published: 20 June 1992

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Freddie Crous, Randse Afrikaanse Universiteit, South Africa

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Abstract

Met hierdie boek is 'n wesenlike behoefte aan 'n perspektief op die verbruiker binne die unieke Suid-Afrikaanse konteks aangespreek.

Keywords

Consumer Behavior

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