The relationship between nostalgia and consumer preference: Replication and extension

G. G. Rousseau; D. J. L. Venter

Crossref Citations

1. The Study of Nostalgia-Oriented Strategy Aimed at Millennials on The Example of The Lego Group
Kamil Lubiński
Journal of Intercultural Management vol: 12 issue: 2 first page: 82 year: 2020
doi: 10.2478/joim-2020-0039

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SA Journal of Industrial Psychology | ISSN: 0258-5200 (PRINT) | ISSN: 2071-0763 (ONLINE)