Value disciplines: measuring customer preferences

Z. Dannhauser; G. Roodt

Crossref Citations

1. An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions
Mitchell Ross, Debra Grace
Marketing Intelligence & Planning vol: 30 issue: 4 first page: 402 year: 2012
doi: 10.1108/02634501211231865

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SA Journal of Industrial Psychology | ISSN: 0258-5200 (PRINT) | ISSN: 2071-0763 (ONLINE)