Original Research

Cognitive dissonance: the adoption of dissonance reduction strategies

S. Brijball
SA Journal of Industrial Psychology | Vol 27, No 1 | a770 | DOI: https://doi.org/10.4102/sajip.v27i1.770 | © 2001 S. Brijball | This work is licensed under CC Attribution 4.0
Submitted: 05 December 2001 | Published: 05 December 2001

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S. Brijball, University of Durban-Westville

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Abstract

The study evaluates the use of dissonance reduction strategies by motor vehicle consumers. The empirical analysis was undertaken on a sample of 200 buyers of new motor vehicles, using the proportionate stratified sampling technique.

Opsomming
Hierdie studie evalueer die gebruik van dissonansievermindering-strategiee deur nuwe voertuig-eienaars. Die empiriese ontleding is uitgevoer op 200 nuwe motoreienaars en daar is gebruik gemaak van die gestratifiseerde steekproefnemingstegniek.


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