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Original Research
Cognitive dissonance: the adoption of dissonance reduction strategies
SA Journal of Industrial Psychology | Vol 27, No 1 | a770 |
DOI: https://doi.org/10.4102/sajip.v27i1.770
| © 2001 S. Brijball
| This work is licensed under CC Attribution 4.0
Submitted: 05 December 2001 | Published: 05 December 2001
Submitted: 05 December 2001 | Published: 05 December 2001
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S. Brijball, University of Durban-WestvilleFull Text:
PDF (2MB)Abstract
The study evaluates the use of dissonance reduction strategies by motor vehicle consumers. The empirical analysis was undertaken on a sample of 200 buyers of new motor vehicles, using the proportionate stratified sampling technique.
Opsomming
Hierdie studie evalueer die gebruik van dissonansievermindering-strategiee deur nuwe voertuig-eienaars. Die empiriese ontleding is uitgevoer op 200 nuwe motoreienaars en daar is gebruik gemaak van die gestratifiseerde steekproefnemingstegniek.
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