Problems with the factor analysis of items: Solutions based on item response theory and item parcelling

Gideon P. De Bruin

Crossref Citations

1. You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate
Abhigyan Sarkar, Juhi Gahlot Sarkar, S. Sreejesh, M. R. Anusree, Bikramjit Rishi
Journal of Brand Management vol: 27 issue: 1 first page: 93 year: 2020
doi: 10.1057/s41262-019-00164-8

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SA Journal of Industrial Psychology | ISSN: 0258-5200 (PRINT) | ISSN: 2071-0763 (ONLINE)