Rousseau, G. G., University of Port Elizabeth, South Africa

• 1984: Perspectives on Industrial Psychology - Original Research
  Information search by consumers in the Shopping Environment
  Abstract  PDF
• Vol 13, No 1 (1987) - Original Research
  Consumer and retailer perceptions of market transactions and the complaining consumer
  Abstract  PDF
• Vol 14, No 1 (1988) - Original Research
  Consumer and retail perceptions of product failure: Who is responsible?
  Abstract  PDF
• Vol 19, No 3 (1993) - Original Research
  Measuring consumer awareness in a developing country
  Abstract  PDF
• Vol 21, No 1 (1995) - Original Research
  Measuring consumer awareness in Zimbabwe
  Abstract  PDF
• Vol 22, No 2 (1996) - Original Research
  A comparative analysis of consumer awareness in South Africa during 1992 and 1994: Implications for the reconstruction and development programme (r.d.p.)
  Abstract  PDF
• Vol 24, No 1 (1998) - Original Research
  Measuring consumer awareness in the Eastern Cape
  Abstract  PDF
• Vol 25, No 1 (1999) - Original Research
  The influence of nostalgia on consumer preference
  Abstract  PDF
• Vol 26, No 2 (2000) - Original Research
  The relationship between nostalgia and consumer preference: Replication and extension
  Abstract  PDF